Having spent over 7years in the real estate industry, I have worked with a lot of realtors who have attained massive real estate success and I had a lot to learn from their story. Listening to one of the realtors tell me how he made over 200million in sales profit in a year didn’t just blow my mind away but also motivated me to stick to the industry.
I will always tell people that, real estate is not a get rich quick venture, if you are coming with that mindset you are already bound to fail. You need to set your mind to getting rejected by organizations even if you have the best house project services proposal, lots of futile site inspections that won’t lead to sales, lot’s of “I will get back to you” from clients, lots of money will be invested into content and online adverts, lots of trust issues and lots of property owners not keeping to their words and ensuring you get the agreed commission especially for realtors who are freelancers and not employed to a particular property company.
The real estate industry is one industry that currently guarantees you success if you stay consistent learning and adopting every tip that will help you grow. I believe in whatever is worth doing is worth doing well and consistency is the number one rule to achieving success in any business field.
While we have so many secrets to making sales in real estate using digital marketing, the most effective secret that has proven to work are:
- Online presence & visibility; ensuring that your website and listings appear high in search results for relevant keywords. Mastering the art of engaging on platforms like facebook, twitter, linkedin, instagram to build a community where you can share valuable content helps. In online presence and visibility you need to ensure that your properties are featured on major real estate portals and your own website. Make sure to create valuable blog posts, articles and videos about the local market, neighborhoods and home buying /selling process. Using virtual tours & 360 videos will help showcase properties in a compelling and interactive way. The online presence and visibility format expects you to adopt email marketing so you can build a list of subscribers and nurture leads with personalized emails. Also learn how to use AI powered chatbots to answer questions and provide detailed information to website visitors. Adapting to the tips under online presence will help you have an organized way to manage your leads efficiently which will ensure prompt follow up.
- Collaborations and partnerships; As a realtor your first primary motive should be to build a portfolio of connections. This rule applies to digital marketing too, you need to collaborate and partner with local influencers who can promote your services and properties. Encourage referral programs, your existing clients can be encouraged to refer their friends and families to patronize you and you can promise a bonus or incentive for this.
These top secrets have been carefully picked for you to succeed in real estate using digital marketing tools, I wouldn’t want my readers to just read and not practice this steps. It’s one thing to read but it’s more profitable to praticalize what have been read and put them to good use.
